Import guide · Stage 2 of 10 · The Quotation Trail
Import Stage 2: get the quotation, and turn it into a landed cost
Six stations between an enquiry and a price you can trust. Ask well, choose the term, read the fine print, work out the landed cost, compare, and lock the deal in writing. Clear each hurdle, earn each badge, and finish as a Deal Architect. Prefer reading? Use the plain guide button.
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Quote Cadet
Tap a station to open it. Clear each hurdle to earn its badge and unlock the next.
Ask for a quotation, with the details that matter
Station 1 of 6 · Badge: Clear Ask
Ask for a quotation, with the details that matter
A good quotation request gets a good answer.
What you do
- Exact goods and specification
- Quantity and packing
- Incoterm you want
- Delivery date and port
Keep these ready
- Enquiry with specification
- Drawings or datasheet
- Quality standard, if any
Watch out
- Different suppliers quoting on different terms, so prices cannot be compared.
- No quantity stated, so a unit price is meaningless.
- Price accepted before the specification is agreed.
Pro tip
Send the enquiry on a template. If every quote arrives in the same shape, comparing them takes minutes.
Full details for this station
A quotation is only as good as the question. Give the supplier the specification and the terms, so the prices you get can be compared.
How to do it
- Send the same enquiry to every supplier: description, specification, quantity, packing and quality standard.
- Say which Incoterms? term you want, and the port or place of delivery.
- Ask for validity, currency, payment terms, lead time and the minimum order quantity.
- Ask for the supplier's HS code? code and the country of origin, to check against your own.
- Ask for a sample price and sample time, if you need a sample.
Documents to keep ready
- Enquiry with specification
- Drawings or datasheet
- Quality standard, if any
What the documents must show
- Enquiry
- One page, numbered points, the same for every supplier. Include quantity, packing, Incoterm, delivery place and the date you need the goods.
Time and cost
- Enquiry: an hour.
- Replies: days.
- No Customs charge at this stage.
Where people get stuck
- Different suppliers quoting on different terms, so prices cannot be compared.
- No quantity stated, so a unit price is meaningless.
- Price accepted before the specification is agreed.
Choose the Incoterm, and know what it puts on you
Station 2 of 6 · Badge: Terms Tamer
Choose the Incoterm, and know what it puts on you
The Incoterm decides who pays for what, and who carries the risk.
What you do
- EXW, FCA: you arrange most
- FOB: you arrange sea freight
- CIF, CIP: seller pays freight and cover
- DAP, DDP: seller delivers near you
Keep these ready
- Written Incoterm in the quotation and the contract
- Insurance plan to match the term
Watch out
- Using FOB for goods that go by container, when FCA is the better fit.
- Assuming CIF means the seller carries the risk all the way.
- Not insuring because the supplier said "we will take care of it".
Pro tip
Pick the term you can actually perform. If you cannot arrange freight from abroad well, ask for CIF or CIP, and check the cover that comes with it.
Full details for this station
The Incoterm is a short code with a long list of consequences. It decides your costs, your risk and what insurance you must arrange.
How to do it
- Read what your chosen Incoterms? term makes you pay: loading, export clearance, freight, insurance, import duty and delivery.
- Under FOB or FCA the main freight and the insurance are yours to arrange.
- Under CIF or CIP the seller pays freight and insurance to the named place, but the risk usually passes earlier.
- Under DAP or DDP the seller delivers to a named place. DDP also puts the import duty on the seller. For imports into India, ask us before you agree to DDP.
- Name the term and the place together, for example "FOB Shanghai, Incoterms 2020".
Documents to keep ready
- Written Incoterm in the quotation and the contract
- Insurance plan to match the term
What the documents must show
- Incoterm wording
- Term, named place, and the rules edition, for example "FOB Shanghai, Incoterms 2020". Put the same wording on the quotation, the proforma and the contract.
Time and cost
- Choosing: a conversation.
- A wrong choice shows later in the cost and in the risk.
Where people get stuck
- Using FOB for goods that go by container, when FCA is the better fit.
- Assuming CIF means the seller carries the risk all the way.
- Not insuring because the supplier said "we will take care of it".
Read validity, currency, packing and lead time
Station 3 of 6 · Badge: Fine Print Finder
Read validity, currency, packing and lead time
A low price with a short validity is not a price.
What you do
- How long the price holds
- Which currency
- Packing and marking
- Lead time to ship
Keep these ready
- Quotation with validity, currency and lead time
- Packing specification
Watch out
- Quote expired before the order was placed.
- Currency swings between quotation and payment.
- Lead time counted from the advance, which was paid late.
Pro tip
Ask the supplier to put the validity and lead time on the proforma invoice as well, so the same words appear in every paper.
Full details for this station
These four lines decide whether the price is still a price when you place the order.
How to do it
- Check the validity date. After it, the supplier can change the price.
- Check the currency, and who bears the exchange-rate risk.
- Check the packing: type, size, weight and marking, and whether it suits the transport.
- Check the lead time: from the order, or from the advance? Both give different dates.
- Check the minimum order quantity and any tolerance on the quantity delivered.
Documents to keep ready
- Quotation with validity, currency and lead time
- Packing specification
What the documents must show
- Quotation
- Should show goods, specification, unit price, currency, Incoterm and place, validity, lead time, payment terms and the supplier's name and address.
Time and cost
- Reading: an hour.
- Clarifying: a day or two.
Where people get stuck
- Quote expired before the order was placed.
- Currency swings between quotation and payment.
- Lead time counted from the advance, which was paid late.
Turn the quotation into a landed cost
Station 4 of 6 · Badge: True Cost
Turn the quotation into a landed cost
The quotation is not what the goods will cost you at your door.
What you do
- Goods price
- Freight and insurance
- Duty and IGST
- Port, clearance and transport
Keep these ready
- Quotation
- Freight and insurance quotes
- Duty working sheet
- Charges quotes from the port, broker and transporter
Watch out
- Leaving out port and inland charges.
- Using duty rates that have since changed.
- No margin for delays.
Pro tip
Keep the sheet with the order file. When the bill arrives, check it against the sheet and ask about every difference.
Full details for this station
A landed cost is the full cost to get the goods to your door. It is the only number you can compare with your selling price.
How to do it
- Start from the goods price on the quotation, in rupees at the day's rate.
- Add freight and insurance, if they are not already in the price.
- Add BCD?, Social Welfare Surcharge? and IGST on imports?, worked out on the Assessable value?.
- Add port, shipping line, CFS?, clearance and inland transport charges.
- Add a margin for Demurrage and detention? and small delays, and for rate changes.
Documents to keep ready
- Quotation
- Freight and insurance quotes
- Duty working sheet
- Charges quotes from the port, broker and transporter
What the documents must show
- Landed cost sheet
- One line per cost, in rupees, with the date, the rate used and the source of each figure. Update it at order, at shipping and at filing.
Time and cost
- Preparing: an hour once you have the quotes.
- Update when rates change.
Where people get stuck
- Leaving out port and inland charges.
- Using duty rates that have since changed.
- No margin for delays.
Compare offers and negotiate
Station 5 of 6 · Badge: Deal Maker
Compare offers and negotiate
Compare on landed cost, quality and reliability, not just price.
What you do
- Landed cost per supplier
- Quality and certificates
- Delivery record
- Payment terms
Keep these ready
- Comparison table
- Samples, test reports
- Supplier references
Watch out
- Choosing on price alone.
- Accepting an advance on the first order from a new supplier.
- No record of why the supplier was chosen.
Pro tip
Ask for something in return for each concession. A longer payment term for a bigger order is a fair trade.
Full details for this station
The cheapest quote is not always the cheapest purchase. Compare on the full picture and negotiate the terms that cost you most.
How to do it
- Line up the quotes on the same basis, using your landed cost sheet.
- Compare quality, certificates, samples and delivery record.
- Compare payment terms: advance, letter of credit or open account.
- Negotiate on the terms that matter most to you: price, payment terms, packing or lead time.
- Keep a short record of why you chose the supplier.
Documents to keep ready
- Comparison table
- Samples, test reports
- Supplier references
What the documents must show
- Comparison table
- Supplier, landed cost, quality evidence, lead time, payment terms, notes. One row per supplier.
Time and cost
- Comparing: a day.
- Negotiating: days.
Where people get stuck
- Choosing on price alone.
- Accepting an advance on the first order from a new supplier.
- No record of why the supplier was chosen.
Lock the quotation in writing
Station 6 of 6 · Badge: Deal Sealed
Lock the quotation in writing
Get the final price and terms in writing before you order.
What you do
- Final price
- Validity
- Terms in writing
- Quote accepted in writing
Keep these ready
- Final quotation
- Your written acceptance
- Landed cost sheet
Watch out
- Verbal agreement that the supplier later denies.
- Accepting after the validity date.
- Terms that differ between the quotation and the proforma.
Pro tip
If something changes between quotation and proforma, ask for a corrected quotation, not a verbal explanation.
Full details for this station
A quotation you do not hold in writing is a conversation. Fix the agreed terms before the next stage.
How to do it
- Ask the supplier to confirm the final price, quantity, terms and delivery in writing.
- Accept the quotation in writing, quoting its number and date, within its validity.
- Move to the proforma invoice, which carries the same details.
- File the quotation, your acceptance and the landed cost sheet together.
Documents to keep ready
- Final quotation
- Your written acceptance
- Landed cost sheet
What the documents must show
- Acceptance
- A short email or letter quoting the quotation number and date, and confirming the price, quantity, Incoterm and delivery terms.
Time and cost
- Same day.
- The next stage is the proforma invoice.
Where people get stuck
- Verbal agreement that the supplier later denies.
- Accepting after the validity date.
- Terms that differ between the quotation and the proforma.
Words used on this page
Questions people ask
What is the difference between a quotation and a proforma invoice?
A quotation is the offer. The proforma invoice is the supplier's detailed statement of what they will supply and at what price, which you then use for payment and clearance. Stage 3 covers it.
Is the price on the quotation the price Customs uses?
Customs works out the Assessable value?, usually the transaction value plus freight, insurance and landing charges, as the rules provide.
What if the supplier will not give a validity date?
Treat the quote as not firm and ask for it in writing.
Is this legal advice?
No. It is practical guidance. Rules change, so confirm the position on the date of your order.
Want a second pair of eyes on your quotation?
Send us the quotation and the goods details. We will work out the landed cost with you. It is just a call and a message away.
Message us on WhatsAppCall +91 98230 14118Office (backup): +91 93733 11838
Last checked: 12 November 2026. Incoterms are the International Chamber of Commerce rules (Incoterms 2020). Duties and valuation: Customs Tariff Act, 1975 and the Customs Act, 1962 (CBIC). Rules and notifications change, so confirm the position on the date of your order.